Moissanite is a naturally occurring mineral that can be found in extremely rare cases in nature, but the majority of Moissanite used in jewelry today is lab-created. While it's not a diamond, it is a genuine gemstone in its own right and has its own unique properties and characteristics. Some people may prefer a diamond, while others may prefer Moissanite because of its affordability, brilliance, and fire.

It's worth noting that Moissanite is often sold and marketed as a diamond alternative, and many people choose to use Moissanite in their jewelry for that reason, but it's important to be aware that it's not a diamond, it's a different gemstone with its own set of properties. As long as customers are informed and know what they are buying, Moissanite can be a great choice for a variety of different reasons.